This study seeks to determine if slot machine performance levels are influenced by casino floor location and specific game characteristics. A Las Vegas hotel casino supplied the results of 418, $0.25, video poker machines, which were used to test hypotheses based on the findings of extant performance-potential research and casino management theory. Results from a simultaneous multiple regression model indicate that the core locations of the slot floor, featuring superior access and traffic volume, outperform the perimeter locations. Variables representing cabinet style (i.e., slant-top and bar-top units), par and program are also found to influence a machine's performance, at the .05 alpha level. The resulting equation offers an alternative performance measure that considers the unique operating parameters of a game, moving beyond basic performance comparisons of unit results to category averages (e.g., all $0.05 video poker games).
No takes yet. Share an insight, caveat, or question.
Lucas et al. (2002) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: