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March 28, 2013Journal of Consumer Psychology

Fundamental motives: How evolutionary needs influence consumer behavior

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Authors

VGVladas GriskeviciusDKDouglas T. Kenrick

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Griskevicius et al. (2013) studied this question.

synapsesocial.com/papers/69dcd287a6f240e91f133316https://doi.org/10.1016/j.jcps.2013.03.003
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