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February 1, 2004Journal of Interactive Marketing

Signaling the trustworthiness of small online retailers

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Authors

SWSijun WangSBSharon E. BeattyWFWilliam Foxx

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Wang et al. (2004) studied this question.

synapsesocial.com/papers/69dd4c920644c7b49d40cc2chttps://doi.org/10.1002/dir.10071
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