Many Happy Returns: Combining insights from the environmental and behavioural sciences to understand what is required to make reusable packaging mainstream

The introduction of reusable packaging systems (both refill and return) has the potential to significantly reduce waste from single-use plastic packaging. However, for these schemes to be successful, both the environmental impact and the willingness of consumers to engage with such systems need to be carefully considered. This paper combines and discusses two complementary studies: (i) a life cycle assessment comparing the environmental impacts of single-use, refillable, and returnable containers for a takeaway meal, and (ii) a large online survey of UK adults exploring what types of product and packaging consumers are willing to reuse, how, and why. The findings of the life cycle assessment indicate that reusable containers outperform single-use plastic containers on most measures of environmental impact. The survey found that given the choice of disposal, reuse or recycling, that recycling is the preferred method of dealing with packaging once empty in the UK, and that people's decisions with regards to what types of packaging they are willing to reuse are largely driven by the aspects of the packaging itself (e.g., material and type) rather than the nature of the product inside of the packaging (e.g., state of matter of the contents). The survey also showed that people were more willing to engage in reuse systems with which they were already familiar. Additionally the language used to describe these schemes and the term ‘reuse’ needs to be considered. Combined, these factors can be used to determine the best packaging reuse system for a given product and situation.