What question did this study set out to answer?

To examine whether episodic versus thematic framing of climate change impacts alters support for climate policies and intentions for individual behavior change.

August 18, 2010Science Communication

One or Many? The Influence of Episodic and Thematic Climate Change Frames on Policy Preferences and Individual Behavior Change

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To examine whether episodic versus thematic framing of climate change impacts alters support for climate policies and intentions for individual behavior change.
Assigned participants to receive either an episodic frame or a thematic frame describing climate change impacts on polar bears.
Evaluated participant predispositions toward individual behavior change alongside support for public policies addressing climate change.
Participants exposed to thematic framing showed significantly greater support for climate change policies than those exposed to episodic framing.
Framing condition produced no significant effect on predispositions toward personal behavior change.

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Implication

Experimental study finds thematic framing increases climate policy support over episodic framing, indicating systemic narratives better drive political backing.

Cite This Study

Philip Solomon Hart (2010) studied this question.

synapsesocial.com/papers/69dd685e26032fe00d101126 https://doi.org/10.1177/1075547010366400

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Implication

Experimental study finds thematic framing increases climate policy support over episodic framing, indicating systemic narratives better drive political backing.

One or Many? The Influence of Episodic and Thematic Climate Change Frames on Policy Preferences and Individual Behavior Change

Key Points

Discussion

Implication

Cite This Study

One or Many? The Influence of Episodic and Thematic Climate Change Frames on Policy Preferences and Individual Behavior Change

Key Points

Discussion

Implication

Cite This Study

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