Crisis plan? What crisis plan! How microentrepreneurs manage in a crisis

This inductive research study seeks to answer these research questions: (1) Do owners of successful microbusinesses react to crises unknowingly; or (2) Do they proactively manage crises? Using naturalistic observation and in-depth interviews of business owners running established businesses in rural Angus, UK, to establish their attitudes towards crisis planning and ongoing crises, this paper makes a contribution towards the literature of entrepreneurship by examining an underresearched aspect of entrepreneurial behaviour ? namely crisis management in microbusinesses.