This study investigates first, the influence of self-esteem on the consumer's involvement with eco-friendly product seeking. Second, it seeks to demonstrate the extent to which the consumer's involvement in eco-friendly travel destinations, their demand for variation in eco-friendly tourist destinations, and their desire for unique eco-friendly travel destinations influences their willingness to spend more on these types of products. Results indicate that self-esteem plays an important role in consumer involvement in eco-friendly travel destinations. Environmental involvement and uniqueness seeking have a positive relationship with willingness to pay more; however, the relationship between product involvement and variety seeking and willingness to pay more demonstrates otherwise. It appears that a consumer education on eco-friendly travel destination needs to be strengthened in order to create changes in consumption patterns.
No takes yet. Share an insight, caveat, or question.
Amendah et al. (2008) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: