What question did this study set out to answer?

This analysis aims to evaluate how social media promotes menopause-related supplements and assess their supporting evidence.

Social Media and Supplements for Menopausal Symptoms: A Content Analysis

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Observational content analysis evaluates supplement marketing on Instagram, highlighting gaps in evidence and clinician involvement.

This analysis aims to evaluate how social media promotes menopause-related supplements and assess their supporting evidence.
Conducted an observational content analysis of 1000 Instagram posts using menopause-related hashtags.
Reviewed the top 100 posts from each of the 10 most popular menopause hashtags.
Categorized posts by poster type (clinicians, businesses, non-clinical individuals) and message intent.
Analyzed the 20 most promoted supplements for active ingredients, monthly costs, and evidence-based efficacy.
661 out of 1000 posts (66.1%) promoted branded menopause supplements.
Only 18.3% of posts were authored by credentialed clinicians, while 30.4% were from businesses and 51.3% from non-clinical individuals.
Common ingredients like black cohosh showed inconsistent evidence.
Nearly 45% of supplements contained proprietary blends, limiting ingredient transparency.
The average monthly cost of supplements was $43.49 (USD).

Eubanks et al. (2026) studied this question.

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