What question did this study set out to answer?

To identify and evaluate the effectiveness of interactive communication interventions aimed at promoting blood donation.

April 14, 2026Vox SanguinisOpen Access

The efficacy of interactive communication interventions for motivating blood donation: A systematic review

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Systematic review demonstrates varied effectiveness of communication interventions for blood donation, suggesting improvement is needed.

To identify and evaluate the effectiveness of interactive communication interventions aimed at promoting blood donation.
Systematic review of literature from Medline, CENTRAL, Embase, and PsychINFO.
Inclusion of 36 studies focusing on interactive communication methods.
Comparison of interventions for first-time versus returning blood donors.
Overall research quality of interactive interventions was poor.
Conflicting evidence was found for phone calls, educational sessions, and motivational interviews.
Limited research exists on web-based interventions and first-time donor recruitment.

Boult et al. (2026) studied this question.

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