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The study aims to explore the interplay between e-commerce and rural revitalization in China, focusing on their mutual influences.

A study on the synergistic relationship between the influencing factors of E-commerce and rural revitalization in China

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The study aims to explore the interplay between e-commerce and rural revitalization in China, focusing on their mutual influences.
Analyzed panel data from 30 provincial regions in China (2013-2023)
Applied a coupling coordination model to assess relationships between e-commerce and rural revitalization
Utilized an obstacle degree model to identify constraints
Employed a panel fixed-effects model to evaluate external driving factors.
Coupling coordination degree showed low growth with notable regional variations
Key constraints were insufficient internet infrastructure and low living standards
High economic and financial development positively influenced coordination at national and regional levels
Regional differences were observed in the effects of fiscal support and social consumption.

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Analysis reveals e-commerce enhances rural revitalization in China, suggesting targeted policies for obstacles.

Lu et al. (2026) studied this question.

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