Exploring the Tourist Experience

The current study explores the central elements comprising memorable tourism experiences. It does so by adopting a sequential data collection process along three main successive travel stages: (a) pre-, (b) during, and (c) posttravel. Findings suggest that while participants vividly recalled the process of collecting and negotiating information for travel planning as well as interactions with others, what they most recalled posttravel (i.e., once their travels were over) were unique and unexpected personal experiences that differentiated their experiences from others’ experiences. The implications of such findings for the understanding of memorable tourism experiences are discussed.