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January 1, 1993Journal of Consumer Psychology

Gender differences in the impact of core and relational aspects of services on the evaluation of service encounters

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Authors

DIDawn IacobucciVanderbilt UniversityAOAmy L. OstromNorthwestern University

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Iacobucci et al. (1993) studied this question.

synapsesocial.com/papers/69de96d7499d77a496b0bf07https://doi.org/10.1016/s1057-7408(08)80017-4
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