Identification in Organizations: The Role of Self-Concept Orientations and Identification Motives.

We develop an integrative framework that sheds light on managing multiple targets of employee identifications—specifically, coworker, workgroup, and organizational identifications. Drawing from cross-cultural and gender studies, we distinguish between individual tendencies (self-concept orientations) and self-definitions with specific relationships or groups (identifications). We explicate the role of individualist, relationist, and collectivist self-concept orientations, as well as identification motives, on organizationally relevant identifications and conclude with a discussion of the implications for identification in organizations.