Journal Article Correlates of Price Acceptability Get access Donald R. Lichtenstein, Donald R. Lichtenstein Search for other works by this author on: Oxford Academic PubMed Google Scholar Peter H. Bloch, Peter H. Bloch Search for other works by this author on: Oxford Academic PubMed Google Scholar William C. Black William C. Black Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 243–252, https://doi.org/10.1086/209161 Published: 01 September 1988 Article history Received: 01 June 1987 Revision received: 01 March 1988 Published: 01 September 1988
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Lichtenstein et al. (1988) studied this question.