Governing Writers: Authorial Subjectivity and Hope Labor in the Platformized Media Ecosystem

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Key Points

The research aims to explore how creators navigate subjectivity and governance within platformized media ecosystems, focusing on authorial identity and the mechanisms involved.
Analyzed the case of the publishing platform 'Brunch' to understand its impact on creators.
Investigated the dual structures of algorithmic power and institutional validation in publishing.
Examined creators' self-regulation through the concept of self-technique in response to conflicting norms.
Identified how platforms like Brunch incorporate traditional publishing authority, affecting creator autonomy.
Found that creators engage in hope labor by investing in uncertain outcomes from their self-authorship efforts.
Revealed the tension between democratization through platforms and the reproduction of cultural hierarchies.

Examines authorial subjectivity and governance in platformized media, indicating potential implications for creators' autonomy.

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Gaeun Lee (2026) studied this question.

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