What question did this study set out to answer?

This study aims to examine the relationship between politicians' personalities and their media visibility during elections across different countries.

April 15, 2026Journalism & Mass Communication QuarterlyOpen Access

Unique Personalities in the Limelight? A Cross-National Analysis of Politicians’ Personality and Media Visibility during Elections

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Authors

AZAlon Zoizner ANAlessandro Nai JMJürgen Maier

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Overview

Cross-national analysis reveals how politicians’ personalities affect media coverage, suggesting implications for democracy.

Key Points

This study aims to examine the relationship between politicians' personalities and their media visibility during elections across different countries.
Analyzed personality profiles using the Big Five and Dark Core frameworks.
Evaluated media appearances of 159 candidates across 85 national elections.
Studied data from 52 countries between 2016 and 2022.
Stable politicians receive more media visibility than less stable counterparts.
Narcissism and Machiavellianism correlate with increased media coverage in personalized and negative media systems.
Findings suggest a link between media amplification of dark traits and democratic backsliding.

Cite This Study

Zoizner et al. (2026) studied this question.

synapsesocial.com/papers/69df2ae6e4eeef8a2a6afee1 https://doi.org/10.1177/10776990261436064

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April 15, 2026Journalism & Mass Communication QuarterlyOpen Access

Unique Personalities in the Limelight? A Cross-National Analysis of Politicians’ Personality and Media Visibility during Elections

View Full Paper

Ask AI

Bookmark

Authors

AZAlon Zoizner ANAlessandro Nai JMJürgen Maier

Discussion

Member takes

Overview

Cross-national analysis reveals how politicians’ personalities affect media coverage, suggesting implications for democracy.

Key Points

This study aims to examine the relationship between politicians' personalities and their media visibility during elections across different countries.
Analyzed personality profiles using the Big Five and Dark Core frameworks.
Evaluated media appearances of 159 candidates across 85 national elections.
Studied data from 52 countries between 2016 and 2022.
Stable politicians receive more media visibility than less stable counterparts.
Narcissism and Machiavellianism correlate with increased media coverage in personalized and negative media systems.
Findings suggest a link between media amplification of dark traits and democratic backsliding.

Cite This Study

Zoizner et al. (2026) studied this question.

synapsesocial.com/papers/69df2ae6e4eeef8a2a6afee1 https://doi.org/10.1177/10776990261436064

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