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April 15, 2026Strategy and Leadership

AI at work: unleashing employee creativity through strategic integration and digital leadership

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Authors

NANosheen AmjadYSYufan Shang

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Overview

Examines AI strategy's role in fostering employee creativity, suggesting effective digital leadership enhances this effect.

Key Points

  • The aim is to explore how a defined AI strategy impacts employee creativity through perceived usefulness and digital leadership.
  • Survey administered to 344 employees in organizations with AI initiatives
  • Quantitative analysis of the relationship between AI strategy, perceived usefulness, and creativity
  • Digital leadership assessed as a moderating factor
  • A strong AI strategy increases employees' perceived usefulness of AI tools
  • Higher perceived usefulness leads to improved employee creativity
  • The effect of AI strategy on perceived usefulness and creativity is amplified by effective digital leadership

Cite This Study

Amjad et al. (2026) studied this question.

synapsesocial.com/papers/69df2b65e4eeef8a2a6b0564https://doi.org/10.1108/sl-09-2025-0302
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1AI usage and employee creativity: the mediating role of work engagement and the moderating role of technology acceptance2026 · 1 citations
  2. 2AI-enabled knowledge renewal: the role of leaders’ AI attitudes and unlearning in enhancing employees’ creative performance2025 · 24 citations
  3. 3Dancing with AI: how employee–AI collaboration shapes employee creativity2026 · 1 citations
  4. 4Unpacking the dual psychological paths of employee-AI collaboration on creativity: The role of proactive behavior2026
  5. 5Leading with algorithms: how AI-enabled leadership fuels employee innovation through creative self-efficacy and process engagement in the ICT sector2026 · 5 citations