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April 15, 2026Open Access

ARXIVE D7.1 Communication and Dissemination Plan

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Authors

IFInês FranciscoMCMarta CotoRORoxanna Ortega

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Overview

This plan outlines communication strategies to enhance scientific visibility and stakeholder engagement in European heritage initiatives.

Key Points

  • The aim is to establish a comprehensive communication and dissemination strategy for the ARXIVE project.
  • Utilized the 5W framework to structure communication objectives.
  • Identified target audience groups and tailored messages for engagement.
  • Outlined a phased approach for communication activities across 36 months.
  • Described multi-channel strategies for promoting Open Calls and ecosystem engagement.
  • Defined six strategic communication objectives focusing on visibility and participation.
  • Mapped key audience tiers and established a variety of communication channels.
  • Set measurable targets for monitoring engagement and outreach activities.

Cite This Study

Francisco et al. (2026) studied this question.

synapsesocial.com/papers/69df2c2fe4eeef8a2a6b1401https://doi.org/10.5281/zenodo.19556588
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