One should practice analyzing data when learning about conjoint analysis in online consumer research. This collection of examples provides ample opportunities to apply R to solve marketing research problems in statistical methods and online consumer research. The examples span important steps such as Holdout task evaluation or assessment of statistical significance in Bayesian analysis models. Another goal is to familiarize the reader with the functions of prominent R packages used in connection with conjoint analysis.
Marcel Lichters (Tue,) studied this question.