Analysis shows youth embrace M-Commerce in Surat City, highlighting growing technological engagement.
Adoption Of M-Commerce Among Youth in Surat City. Abstract: Mobile phones have become an essential part of human life. Teenagers are the largest group of mobile phone users worldwide. It has become very easy to do any kind of dealing with this mobile phone and smartphones. As technological knowledge advances, people are increasingly adopting Mobile Commerce. M-commerce is in every field these days, including m-banking, m-payment, m-shopping, and more. This paper identifies how youngsters are adopting M-Commerce in thistechnological era
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PATEL et al. (2018) studied this question.
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