A study on consumer adoption of Q-commerce services in Surat

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This research reveals consumer adoption patterns in India's Q-commerce market, highlighting preferences and challenges.

Q-commerce significantly impacted consumer behavior, enabling ultra-fast deliveries within 10 to 30 minutes during the pandemic.
Over 190 million people in South Asia engaged with Q-commerce services, demonstrating its rapid growth and relevance.
Major platforms—JioMart, Bigbasket, and Swiggy Instamart—led the market, with convenience and delivery speed being key factors.
Challenges like delivery delays and pricing issues indicate the need for strategic improvements in Q-commerce operations.

PRACHI SHIRISHBHAI RESHAMWALA (2025) studied this question.

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