What question did this study set out to answer?

The research investigates the impacts of quick commerce on sustainability, efficiency, and customer experience in Coimbatore.

May 8, 2026International Journal of Novel Research and DevelopmentOpen Access

'Quick Commerce in Emerging Markets:a Study of Sustainability, Efficiency, and Customer Experience in Coimbatore'

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Descriptive study examines sustainability and efficiency of quick commerce in Coimbatore, suggesting significant implications for digital retail.

The research investigates the impacts of quick commerce on sustainability, efficiency, and customer experience in Coimbatore.
Descriptive and analytical approach to studying quick commerce dynamics.
Focus on sustainability, operational efficiency, and customer experience.
Examination of last-mile delivery systems and their implications.
Q-commerce improves convenience and delivery speed, yet raises sustainability concerns.
Operational costs remain a significant challenge in the quick commerce model.

Krishnaraj et al. (2026) studied this question.

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Descriptive study examines sustainability and efficiency of quick commerce in Coimbatore, suggesting significant implications for digital retail.