What question did this study set out to answer?

The aim is to analyze the emergence and implications of quick commerce in India's retail landscape.

March 19, 2026Iconic Research and Engineering Journals

Quick Commerce and the Changing Face of Retail in India: An Analysis Using Secondary Data

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This analysis examines how quick commerce impacts urban shopping habits in India, revealing significant changes.

The aim is to analyze the emergence and implications of quick commerce in India's retail landscape.
Reviewed secondary data from consulting firms and industry reports
Analyzed financial aspects and operational models of quick commerce
Assessed urban consumer behavior changes due to quick commerce
Quick commerce has significantly altered shopping patterns among urban consumers in India
Profitability remains a challenge amidst aggressive delivery targets
Concerns about safety and environmental impacts are rising due to rapid delivery practices

Agrawal et al. (2026) studied this question.

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