The Impact of Packaging Transparency in Infant Supplements on Consumer Satisfaction from an ESG Perspective : An Extended TAM Model

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Key Points

To identify the effects of packaging transparency on consumer satisfaction mediated by perceived usefulness, ease of use, and trust.
Conducted an online survey targeting a well-known infant supplement brand in China.
Collected 244 valid responses for analysis.
Utilized structural equation modeling (SEM) for data analysis.
Packaging transparency significantly improved perceived usefulness, ease of use, and trust.
All three variables positively influenced consumer satisfaction.
Perceived trust had the strongest influence on satisfaction, highlighting its importance in high-risk product environments.

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Examines how packaging transparency influences consumer satisfaction in infant supplements, suggesting trust is crucial in high-risk environments.

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Zhang et al. (2026) studied this question.

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