What question did this study set out to answer?

To identify which specific product packaging attributes—including visual aesthetics, structural utility, material quality, and environmental sustainability—most strongly influence consumer buying behavior and post-purchase satisfaction.

August 16, 2026Iconic Research and Engineering JournalsOpen Access

A Study On the Impact of Product Packaging On Customer Satisfaction

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Authors

BAB Archana SSShaheeda Banu SBalkh University

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Implication

Descriptive survey reveals functional utility and eco-friendly materials drive long-term satisfaction in retail consumers, highlighting the importance of balanced packaging design.

Key Points

To identify which specific product packaging attributes—including visual aesthetics, structural utility, material quality, and environmental sustainability—most strongly influence consumer buying behavior and post-purchase satisfaction.
Conducted a descriptive study using primary data collected via a structured questionnaire on a five-point Likert scale (N=100 retail consumers).
Integrated secondary data from published literature and industry reports, analyzing consumer feedback on aesthetics and functionality through percentage analysis.
Visual attributes, such as color aesthetics and typography, serve as the primary drivers of initial consumer attraction.
Functional qualities, including product protection, ease of opening, and clear labeling, directly determine post-purchase satisfaction and repeat purchase intent.
Consumer preference strongly favors sustainable and eco-friendly packaging materials, significantly enhancing overall brand perception and trust.

Cite This Study

Archana et al. (2026) studied this question.

synapsesocial.com/papers/6a817aa1f2fb91fc834ae957 https://doi.org/10.64388/irev10i2-1722352

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Implication

Descriptive survey reveals functional utility and eco-friendly materials drive long-term satisfaction in retail consumers, highlighting the importance of balanced packaging design.

A Study On the Impact of Product Packaging On Customer Satisfaction

Discussion

Member takes

Implication

Key Points

Cite This Study

A Study On the Impact of Product Packaging On Customer Satisfaction

Discussion

Member takes

Implication

Key Points

Cite This Study

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