As the world becomes more focused on living sustainably, both brands and consumers are making choices that care about the environment and social responsibility. In this change, influencer marketing has become a strong tool in the digital world. It\\\'s not just about selling products anymore, but also about raising awareness and encouraging people to take action for sustainability. This study looks at how influencer marketing is changing across different industries, showing how online creators are playing a big role in shaping what people know, think, and do when it comes to being eco-friendly. The study uses a qualitative and exploratory method, gathering information from existing data, online resources, and interviews with sustainability influencers in areas like fashion, beauty, lifestyle, travel, home, and technology. The results show that being real, trustworthy, and open are key to effective communication about sustainability. Often, smaller influencers—like micro- and nano-influencers—are better at building trust and getting people involved.
Dr. Ajit Singh (Thu,) studied this question.