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April 17, 2026Child Development2 citationsOpen Access

Linking the depiction of accents in children's media to the development of language stereotypes

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TPThomas St. PierreEJElizabeth K. Johnson

Key Points

  • This research aims to investigate how children's media depicts accents and its influence on developing language stereotypes.
  • Analyzed 105 films and TV series from two generations of North American children's media.
  • Conducted casting experiments with 8-year-olds and adults to assess accent choices for cartoon characters.
  • Evaluated the relationship between exposure to accent bias in media and stereotype assignment.
  • Foreign and non-standard accents were mostly associated with villains in media.
  • No decrease in accent bias was observed over time in children's media.
  • Older children showed a greater tendency to select foreign accents for villains compared to younger children.

Abstract

This study examined biases in the depiction of foreign and non-standard accents in children's media, and how they align with children's own biases (data collected 2021-2022 in the Greater Toronto Area). An analysis of two generations of North American children's media (105 older and newer films/TV series) found that foreign and non-standard accents are disproportionately used to depict villains, with no evidence of this bias decreasing over time (Experiment 1). When tasked with casting voice actors for cartoon characters, 8-year-olds (N = 91, 49 girls, 42 boys, ethnically diverse) and adults (N = 80, 70 women, 10 men, MAge = 41) found foreign-accented actors more suitable for villains than local accents (Experiment 2); additionally, participants exposed to more accent bias in their favorite media were more likely to assign foreign accents to villains. Finally, the tendency to choose foreign accents for villains more than local accents increased with age from 5- to 13-years-old (Experiment 3; an additional 161 participants, 86 girls and young women and 75 boys and young men, ethnically diverse). These findings are consistent with the hypothesis that media promotes negative sociolinguistic stereotypes.

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Cite This Study

Pierre et al. (2026) studied this question.

synapsesocial.com/papers/69e1d0165cdc762e9d859313https://doi.org/10.1093/chidev/aacag048
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