In the context of the aesthetic economy and the rapid development of digital intelligence, product design is increasingly required to address not only functional performance but also users’ emotional needs. However, due to the ambiguity and subjectivity of perceptual requirements, it remains difficult to accurately translate user emotions into specific design solutions. To address this challenge, this study proposes an integrated Kansei Engineering–machine learning framework for optimizing product design. First, user perceptual data are collected through questionnaires and interviews, and key perceptual imagery words are extracted using the Latent Dirichlet Allocation (LDA) model and factor analysis. Then, product design elements are systematically decomposed, and their relative importance is determined using the fuzzy analytic hierarchy process (FAHP). Based on this, a mapping relationship between perceptual imagery and design elements is established. Subsequently, the XGBoost model is employed to predict and optimize design element combinations. The optimized design schemes are further generated using AIGC technology and validated through eye-tracking experiments and subjective evaluations.The results show that the proposed method achieves high predictive accuracy (R² = 0.87) and significantly improves the emotional expression of product design. This study contributes to the integration of Kansei Engineering and machine learning by providing a data-driven approach for emotional design optimization, offering theoretical, practical, and strategic guidance for intelligent product design in industrial contexts.
Song et al. (Thu,) studied this question.