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November 1, 2000American Psychologist

Making a good decision: Value from fit.

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EHE. Tory HigginsColumbia University

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E. Tory Higgins (2000) studied this question.

synapsesocial.com/papers/69e7048edfed633b8cbb09e3https://doi.org/10.1037/0003-066x.55.11.1217
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