Spatial Distribution of the “Regional Perception Holder” Based on Spatial Autocorrelation ―Insights From Positive and Negative Images Projected Onto Municipalities―

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This research aims to analyze the spatial distribution of individuals recognizing urban images in municipalities.
Applied Local Moran's I to evaluate spatial autocorrelation in urban image perceptions.
Conducted a large-scale survey across 1725 municipalities with approximately 1 million samples.
Defined 'recognition population' as residents who hold specific images of their regions.
Found significant regional differences in spatial interactions related to urban images.
Identified areas with predominantly positive images and those demonstrating a 'winner-takes-all' pattern.
Highlighted that urban images are formed through inter-regional interactions rather than independently.

Analysis reveals varied spatial distribution of regional perception holders, indicating inter-regional interactions.

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Matsuba et al. (2026) studied this question.

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