The strain on the global food sector to reconcile environmental sustainability with operational efficiency has been intensifying. In a growing economy, this study investigates the revolutionary potential of integrated digital ecosystems that include blockchain, big data analytics, and IoT-enabled real-time monitoring on the performance of Green Supply Chain Management (GSCM). The research, that relies on the Technology–Organization–Environment (TOE) framework, utilizes a rigorous mixed-methods approach which utilizes Fuzzy-Set Qualitative Comparative Analysis (fsQCA) and Structural Equation Modeling (SEM) on data from food-processing firms in Pakistan. Green innovation is an important moderating catalyst, and SEM results confirm that digital integration significantly enhances waste reduction and energy efficiency, explaining 62% of performance variance. A further configurational analysis indicates causal equifinality and reveals 3 distinct paths to superior sustainability, from “Innovation-Driven Institutionalization” to “Government-Supported Scaling.” It demonstrates that various combinations of external support and internal readiness may ultimately contribute to success. The findings are supported by post-implementation evaluations, which show a 29% decrease in energy consumption and a 55% reduction in cold-chain losses. These findings offer novel insights for practitioners and policymakers, validating that environmental stewardship and commercial profitability are mutually reinforcing objectives in the digital age.
Wang et al. (Mon,) studied this question.