What question did this study set out to answer?

This research aims to evaluate the financial effectiveness of outdoor advertising campaigns in Kochi.

April 22, 2026INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS0 citationsOpen Access

A study On Cost-benefit Analysis Of Outdoor Advertising Campaigns In Kochi Market

Key Points

This research aims to evaluate the financial effectiveness of outdoor advertising campaigns in Kochi.
Conducted a cost-benefit analysis of various outdoor advertising strategies in Kochi.
Gathered data on costs and returns from advertising campaigns in the local market.
Identified key advertising strategies that provide the highest return on investment.
Highlighted financial advantages for businesses investing in effective outdoor advertising.

Abstract

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