Product firms implementing integrated product/service solutions through in‐house development must have a long‐term commitment to the project and focus on enhancing their resource base and strategic agility. Our results confirm the importance of organizational capabilities and strong firm commitment to the development of integrated solutions. While previous studies have demonstrated the importance of the service business unit’s configuration, this article identifies critical variables (the firm’s strategic agility and capability) that influence make‐or‐buy decisions. Agility is a prerequisite for digital organizational transformation, and our results corroborate that weak firm agility is closely linked to the need for external development of integrated solutions.
No takes yet. Share an insight, caveat, or question.
Bustinza et al. (2018) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: