What question did this study set out to answer?

The research aims to explore how manufacturers can effectively integrate services into their product offerings and the associated challenges.

May 1, 2003International Journal of Service Industry Management

Managing the transition from products to services

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Authors

RORogelio OlivaTexas A&M University RKRobert Kallenberg

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Implication

Qualitative study highlights successful strategies for integrating services in manufacturing firms, indicating key challenges and dimensions of transition.

Key Points

The research aims to explore how manufacturers can effectively integrate services into their product offerings and the associated challenges.
Qualitative analysis of data from 11 capital equipment manufacturers developing service offerings
Focus on identifying dimensions for creating a service organization
Examination of strategies for navigating the transition
The transition involves a deliberate developmental process to build capabilities in service integration
Firms need to shift their relationship with product end-users as part of the service offering
Identified implications for further research and practical applications in manufacturing contexts

Cite This Study

Oliva et al. (2003) studied this question.

synapsesocial.com/papers/69e95e82e833053583c5d88d https://doi.org/10.1108/09564230310474138

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Implication

Qualitative study highlights successful strategies for integrating services in manufacturing firms, indicating key challenges and dimensions of transition.

Managing the transition from products to services

Discussion

Member takes

Implication

Key Points

Cite This Study

Managing the transition from products to services

Discussion

Member takes

Implication

Key Points

Cite This Study

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