News Media Framing of Inter-Korean Sports Exchange

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This research aims to analyze how inter-Korean sports exchange has been framed by South Korean media from November 1990 to May 2023.
Selected 3,146 articles from 11 newspapers and 4 broadcasters via Bigkinds for frame analysis.
Categorized news frames into six types: cooperation, small unification, victory/defeat, human interest, political/diplomatic, and conflict.
Examined how news framing correlates with geopolitical shifts and reporting tone.
Identified six main types of news frames, with specific sub-frames categorized under each.
Found that newspaper reporting favored cooperation frames while broadcast media leaned towards human interest frames.
Noted changes in reporting tone linked to frame types, with cooperation and political/diplomatic frames presenting neutral/objective tones.

Analysis uncovers how media frames sports exchange in South-North Korea, indicating its influence on public perception.

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Yong-Eun Kim (2026) studied this question.

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