Booking hotel rooms and travel tickets on Facebook pages: the role of the Book Now button for search and experience services

Key Points

• This research examines the effectiveness of the Book Now button on Facebook for booking travel-related services.
• Analyzed user interactions with the Book Now button on Facebook pages.
• Evaluated its impact on booking hotel rooms and travel tickets.
• Compared user experience before and after implementation of the button.
• Increased user engagement with the Book Now button.
• Higher conversion rates for bookings compared to traditional methods.
• Enhanced customer satisfaction reported by users.