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July 23, 2026International Journal of Advanced Operations Management

Consumers' Intention to Use Virtual Fitting Rooms and Their Willingness to Pay More

Zübeyir Çelik Güzide Öncü Eroğlu Pektaş

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Key Points

To explore consumer intentions to use virtual fitting rooms and assess their willingness to pay more.
Survey distributed to online shoppers
Randomized assignment to different virtual fitting room scenarios
Analysis of consumer response patterns
Significant interest in the adoption of virtual fitting rooms among consumers
Willingness to pay increased by 15% when using virtual fitting rooms
Higher satisfaction rates reported among users of virtual fitting rooms

Implication

Evaluates consumer willingness to pay for virtual fitting rooms, suggesting implications for e-commerce strategies.

Abstract

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Cite This Study

Çelik et al. (2026) studied this question.

synapsesocial.com/papers/6a65a468d3aea3239cd77153 https://doi.org/10.1504/ijaom.2027.10080142

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