What question did this study set out to answer?

To investigate how convenience and perceived value influence the intention to repurchase electronic products online in China.

June 23, 2026International Journal of Knowledge-Based Development0 citations

Exploring the Impact among Convenience, Perceived Value, and Repurchase Intention: A Case of Chinese Electronic Products Using Online Stores

JLJie Lin

Key Points

To investigate how convenience and perceived value influence the intention to repurchase electronic products online in China.
Survey conducted among online shoppers in China
Analysis of convenience and perceived value on repurchase intention
Higher perceived value increases repurchase intention
Ease of convenience positively influences customer loyalty
Significant correlation found between perceived value and repurchase intention

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Ask AI

Helpful

Bookmark

View Full Paper