An Empirical Analysis of the Effects of Information Collection and Utilization Capabilities of Chinese Small and Medium Enterprises on Their Export Performance

Purpose: This study discussed outsourcing strategies of Chinese SMEs in the framework of open innovation strategies, and empirically analyzed the effect of Chinese SMEs’ information collection and utilization capabilities on product differentiation and cost advantage strategies promoted by companies. Research design, data, and methodology: The paper uses how these information capabilities ultimately affect export performance as the final performance of a comp any. T o this e nd, resp onses from 3 45 C hinese S MEs were s ecured through a survey, and empirical analysis was conducted through a structural equation model (SEM). Results: The result suggests that outsourcing strategies of Chinese SMEs in the framework of open innovation strategies, and empirically analyzed the effect of Chinese SMEs’ information collection and utilization capabilities on product differentiation and cost advantage strategies promoted by companies. Implications: As a result of the analysis, it was found that the information collection and utilization capabilities of Chinese SMEs had a positive effect on the implementation of product differentiation strategies and cost advantage strategies, respectively.