The article explores consumer insights and product development in the tourism sector in India, and proposes an academic research framework for glass flame-work product design. The research is based on Glass Flame Work craft in Firozabad, Uttar Pradesh, India, typically known as the City of Glass and in Hindi ‘Suhag Nagri’. The place has a long history of glassmaking but struggles to deliver products that meet consumer tastes and demands, especially among young consumers. The study uses exploratory factor analysis to observe the underlying factors and aspects of consumers that are connected to flame-work crafted products in the context of market acceptance. Further, conjoint analysis was used to assess the comparative significance of product qualities that affect young tourists. To articulate modern preferences of the craft, a study sample was considered of Gen-Z consumers interested in travelling and purchasing souvenirs. The result shows important design attributes on buying choices, and provides satisfactory product configurations that could be required to create market-responsive flame work craft products. The study suggests an academic framework for a creative product development model with marketing analysis on the expanding craft sector. The paper promotes commercial acceptance and educational depth on the creative product development process by using consumer-centred design. In Firozabad, the study attempts to revive flamework glass craft while focusing on consumer trends and emphasizing the need for appropriate design while preserving the craft and its artisanal legacy in the fast fashion market.
Aritra Roy Choudhury (Wed,) studied this question.