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October 31, 2020Journal of Distribution and Management ResearchOpen Access

A Study on the Preferences and Reuse Intention of Chinese New Retail Fresh Food Mart Applying Experience Economy Theory

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Key Points

This research aims to understand consumer preferences and intentions to reuse fresh food marts in China based on experience economy theory.
Conducted a survey using self-reported questionnaires.
Sampled 205 consumers in China for analysis.
Utilized regression analyses with bootstrapping and hierarchical regression to test hypotheses.
Identified key factors influencing consumer preferences for fresh food marts.
Showed significant relationships between experience economy elements and reuse intentions.

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Implication

Survey evaluates consumer preferences and reuse intentions in new retail fresh food, implying insights for retail strategies.

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Cite This Study

MiHyun Ryu (2020) studied this question.

synapsesocial.com/papers/69e9ba6b85696592c86eca9c https://doi.org/10.17961/jdmr.23.05.202010.21

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