Global and international insights reveal how advertising storytelling shapes brands and influences consumer behavior.
The Global and International section’s contributing editors introduce the article they curated for this issue: “ Packaging the Intangible: Brand, Image, and the Mythology of Cuban Cigars ” and “ From Laughs to Lasting Sales: An Interview with Orlando Wood on Creative Ads That Drive Results .”
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Li et al. (2026) studied this question.
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