The impact of media platforms in the management of atopic dermatitis

The management of atopic dermatitis has transcended the traditional clinical setting, migrating into a complex digital landscape where information flows unfiltered. In the era of “infodemiology”, social media platforms have emerged as primary information sources, decisively shaping treatment adherence and patient perception of conventional or biological therapies. This article explores the duality of this digital landscape: on one hand, the opportunity to build support communities and enhance digital literacy; on the other hand, significant risks such as “steroid phobia”, erroneous visual self-diagnosis, and the validation of treatment regimens through “social proof” rather than evidence-based medicine. The analysis emphasizes the necessity for specialists to become curators of digital content, integrating the “prescription” of verified resources into clinical practice to counteract misinformation and ensure optimal disease control.