The Effect of Social Media on Consumers' Westernization, Lifestyle Dimensions, and Materialism in the Arabian Gulf: The Case of Kuwait

This study looked at how social media use affected Kuwaiti consumers' materialism, lifestyle, and westernization. The social media usage of Kuwaiti respondents was found to be moderate. Data analysis showed that social media use significantly affected a number of aspects of consumer lifestyle, such as a decrease in body image satisfaction and an increase in online impulsive buying and social comparisons. The results also showed that Kuwaiti respondents' use of social media positively impacted their westernization and materialism. This version is archived in the Arab International University (AIU) repository for open access and dissemination purposes. The content of this paper has not been modified from the original publication. For more information, please visit the official repository of Arab International University (AIU): https://www.aiu.edu.sy For further information on this paper and the author’s publication, please visit AIU website and its repository: https://www.aiu.edu.sy/en/business-administration/member/prof-dr-ahmad-alkhaldi