Transformation of Ukrainian publishing in the digital age

The purpose of the study was to analyse the mechanisms of updating the publishing industry under the influence of digital technologies and identify patterns of transition to new formats for the production and distribution of book content. The work was based on an analysis of quantitative indicators, official reports, publications in industry periodicals, and open digital sources. The methodological framework combined a systematic and descriptive-analytical approach, which allowed identifying the relationship between market trends, automation of production processes, and the distribution of electronic formats. The results of the study showed the expansion of the structure of the publishing market. According to the state register, in 2023, there were 302 publishing entities operating in Ukraine, of which 270 were new, while in 2022, their number was only 152. The volume of book production increased by 73%, and the number of circulations – by 203%. In 2024, the number of active publishers exceeded 350, and the total circulation of books reached 33.3 million copies, which indicates a further recovery of the market after the military downturn. There was also an increase in the share of electronic sales: Publishing House 21, Laboratory, and The Old Lion Publishing House reported 15-20% of revenue from digital publications, Yakaboo – 28%, and Vivat – 4.2%. It was revealed that despite the active growth of the electronic segment, printed publications remained the main source of profit since the market for printed books was estimated at about UAH 1.4 billion, while digital – within 70 million. The study also summarised the structure of digital formats and platforms, including Yakaboo, Librarius, Abuk, PocketBook Reader, Kindle Store, Google Play Books & Audiobooks. It was determined that social media, in particular, TikTok and YouTube, became effective promotion channels, and event platforms such as the Book Arsenal ensured professional integration of Ukrainian publishers into the international community. The practical value of the study lies in the possibility of applying its conclusions to develop strategies for digital development of publishing houses, optimise editorial processes and form new approaches to communication with the reader