Operational Model of China’s Supply Chain Services Provider: A Case Study of ETERNAL ASIA

Purpose: The purpose of this paper is to explore the business operation mode and strategic business strategy of supply chain service enterprises in view of the rapid development status of supply chain management in China in the post epidemic era. Research design, data, and methodology: Based on the contents of strategic management and supply chain management, this paper takes China’s head supply chain service enterprise-Shenzhen Eternal Asia Supply Chain Co. Ltd as an example. It focuses on the company’s business model development stage and its business model operation to identify effective means of improving the core competitiveness of supply chain service companies in the fast-developing supply chain industry. The paper thoroughly studies Eternal Asia ‘s business ecosystem business module and uses SWOT and other analytical methods to comprehensively analyze the company’s strengths, weaknesses, external opportunities, and threats. It proposes four business strategies: SO Enhancement, WO Twisting, ST Multi-Operation, and WT Defensive. Results: The paper analyzes the business models of Chinese supply chain service companies and proposes five overall business strategies for the development of supply chain service companies. These strategies include improving internal control, strengthening customer insight, expanding business scope, strengthening digital transformation, and focusing on cultivating technical talents. Implications: This study enriches the discussion of the micro-enterprise level in supply chain management theory, where there are more comprehensive and systematic analyses. In addition, this study also enriches the strategic management analysis of this new form of organization by conducting SWOT analysis of enterprises in supply chain service industry, one of the new industry classifications, after supply chain theory in China defines supply chain as a new form of organization. The research in this paper is of great reference significance for the development and management strategy of supply chain service enterprises, and will also provide reference for other scholars’ subsequent research.