What question did this study set out to answer?

The aim is to create a strategic framework that enhances consumer protection against greenwashing in Indonesia.

April 25, 2026

Consumer Protection Against Greenwashing in the Digital Sustainability Economy: The Strategic Framework

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Develops a strategic framework for consumer protection against greenwashing in Indonesia's digital economy, indicating urgent regulatory needs.

The aim is to create a strategic framework that enhances consumer protection against greenwashing in Indonesia.
Normative-juridical method and comparative legal analysis were employed.
Data were collected from statutory instruments, regulatory reports, and academic literature.
Qualitative analysis was conducted through doctrinal and conceptual interpretation.
Indonesia's current consumer protection laws are fragmented and lack specific regulations against digital greenwashing.
A strategic framework is proposed, including integration of the green economy into consumer protection, legal norms for greenwashing, and improved coordination among regulatory bodies.
The findings guide the enactment of Indonesia's New Consumer Protection Act for future consumer protection policies.

Sari et al. (2026) studied this question.

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Develops a strategic framework for consumer protection against greenwashing in Indonesia's digital economy, indicating urgent regulatory needs.