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April 26, 2026LiteraOpen Access

The archetypal image of Iran as an enemy in digital discourse: intertextual and pragmatic mechanisms (cognitive-discursive analysis of comments by English-speaking users regarding Operation "Epic Fury")

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Authors

MIMariia Aleksandrovna Istrakova

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Overview

Cognitive-discursive analysis identifies enemy image formation mechanisms in online comments during Operation Epic Fury, suggesting implications for public opinion shaping.

Key Points

  • The aim is to analyze how intertextual and pragmatic mechanisms construct Iran's archetypal image as an enemy in digital discourse.
  • Cognitive-discursive analysis using C. G. Jung's archetype theory and other frameworks.
  • Analysis of 300 Reddit comments during Operation Epic Fury.
  • Identification of archetypal enemy models and cognitive resonance mechanisms.
  • Three archetypal models of Iran as an enemy identified: absolute evil, enemy of the Christian world, and barbarian.
  • Mechanisms of enemy image construction demonstrate cognitive resonance, enhancing their impact on readers.
  • Findings applicable to media literacy and the development of digital political discourse models.

Cite This Study

Mariia Aleksandrovna Istrakova (2026) studied this question.

synapsesocial.com/papers/69edac9b4a46254e215b45f9https://doi.org/10.25136/2409-8698.2026.4.79356
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