Importance-priority matrix analysis for evaluating smart mobility indicators in Egypt’s New Administrative Capital

The rapid development of Greenfield Smart Cities necessitated a strategic approach to prioritising mobility technology to ensure operational efficiency and sustainability. The aim of the study was to develop a prioritisation hierarchy for evaluating smart mobility indicators in the context of urbanism, using an importance-priority matrix analysis for Egypt’s New Administrative Capital. By integrating the four symbiotic pillars (infrastructure, digital transformation, service delivery, and governance), the research transitioned from theoretical description to a data-driven execution hierarchy. Methodology employed importance-priority matrix analysis, supported by the Friedman test and Kendall’s coefficient of 0.759. Analysis based on thresholds of 4.0985 for importance and 18.00 for priority revealed a bifurcated trajectory for smart mobility management. Results identified 12 Quick Wins in Quadrant 1, led by Electronic Parking Space Reservation (Mean = 4.9574) and Reduction of Traffic Accident Rate (Mean Rank = 5.52), offering high-impact solutions essential for building early public trust. The matrix uncovered a strategic readiness gap in 10 foundational systems in Quadrant 2, designated as Strategic Investment. Indicators such as Real-Time Data-Driven Intelligent Transportation Systems (Mean = 4.8085) and Traffic Data Aggregation faced low execution priority (Mean Ranks > 18.00) due to fragmented institutional mandates and slow planning procedures. 7 indicators in Quadrant 4 related to sustainable behaviour (avoid/shift goals), exemplified by Expansion of Cycling Network Infrastructure (Mean = 2.4468), recorded the lowest importance and priority scores. It was concluded that a successful transition to an integrated mobility ecosystem required a fundamental paradigm shift from a technology-centric model to a governance-first strategy. The developed framework served as a standardised, transferable decision-support tool enabling policymakers to align technological investment with governance readiness. This research contributed to bridging the gap between technological deployment and sustainable urban planning through transit-oriented development and smart governance frameworks, ensuring that smart mobility transitions were both resilient and sustainable