Social Media Use Affects Teaching Effectiveness of Library Schools Lecturers in Southwest, Nigeria

Abstract This study examines the influence of social media use on teaching effectiveness among lecturers in library schools in Southwest Nigeria. Utilizing a descriptive survey research design, data were collected from 141 lecturers across 17 institutions using a structured questionnaire. The findings revealed that WhatsApp, Google+, and Facebook were the most commonly used social media tools among lecturers. Despite this, the extent of social media use for teaching was low, attributed to challenges such as inadequate training and limited technological integration. Social media platforms were primarily employed as alternative learning management systems, for sharing teaching materials and facilitating collaboration. A significant positive relationship was found between social media use and teaching effectiveness ( r = 0.856, p < 0.01), highlighting the potential of these tools to enhance instructional delivery and student engagement. The study concludes that effective use of social media can bolster teaching outcomes and recommends institutional support through training programmes to foster greater adoption of these tools in education.